About Towerview Care
Towerview Care are dementia specialists who provide care to individuals with complex needs and challenging behaviour
We were approached to create an advert for their new brand launch and website launch. They recently acquired new care homes and their brand was having a refresh. What better way than to create an advert all about making memories.
For this project, we pitched the idea of creating a film that is all about memories. Some of the people going to this home have different needs and expectations. The stigma about care homes was that when you enter a home that this is their end of life. However, I wanted to address that you still can make more memories to come it doesn’t stop, it is the next chapter instead. This film was aimed at families that maybe had reservations about the next step.
No matter where and who you are with, you never stop making memories. This film is now used extensively on their social channels and has had great feedback.