Corporate Video Production
PayProp is an automated payment and reconciliation platform specific to the lettings industry that is both easier to use and more powerful than solutions offered by banks and traditional software vendors.
We were contacted by PayProp to transform their video content. PayProp were experiencing high growth within the company and they wanted to feature their customers in a new video marketing strategy.
From our first meeting in their new offices in London, we knew exactly what they wanted to create going forward. They were clear about their video marketing strategy. In pre-production we went into detail about the look of the films, the questions asked and who to feature. Their software appeals to a wide range of businesses so it was important they featured different sized businesses.
We filmed all across the UK featuring 5 of their customers. We wanted to make sure we captured the life in the day of using PayProp, how has it transformed their company and what it has enabled them to do quicker now. Each story focused on different aspects of PayProp. What we did to add value to the project was to make smaller snippet videos to be used on Twitter and now LinkedIn Mobile video. We wanted these to be natively uploaded so the viewers could see it realtime.
Combined views of up to 8,000 views within a month of going live with the videos across multiple channels