Southco believes first impressions are critical. From quality and performance to aesthetics and ergonomics, they know small touches make a big difference.
Due to Covid19 Southco were unable to exhibit at a trade show. They came to us wanting to film their product offering at their UK HQ. These films were to be sent out via email to new and existing customers showing their new and existing product line ups.
After discussing with the team the struggles and concerns they had because of Covid19, we came together to film a series of product films that gave the audience an overview of their new product line ups. We had to make 3 different films and the schedule was tight because of the time switching over and getting to know the products.
We shot everything from a wider angle and then matched these up with the close-ups. Each film went into detail about how each product works. These films went down well internally and have made them think about future product line up films. These were used online during their trade show week.