Orange Button Scheme

Branded Content

2024

About The Orange Button 
The Orange Button Community Scheme is freely available across Herefordshire and Worcestershire. People who are having thoughts of suicide or who are worried about a friend or family member can ask Orange Button wearers in their community for information and support.

The Brief
The brief for this project was to create a series of emotional films that explain the Orange Button Scheme, how to become an Orange Button wearer, and what it’s like. Collaborating with the team at Worcestershire County Council, we proposed dividing the content into two distinct stories, allowing for deeper narratives and broader marketing potential. Additionally, we produced a series of shorter films for their Instagram campaigns.

Shot in diverse locations, the Orange Button films depict the journeys of two mental health advocates, illustrating how their experiences converge on a common goal: helping those who are struggling by wearing an Orange Button.

The campaign is now live, receiving local media coverage and support from local MPs.