Smith+Nephew

Branded Content

2023

About Smith+Nephew
Smith+Nephew is a global medical technology company. They design and manufacture technology that takes the limits off living. They support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.

The Brief
We were commissioned to produce a suite of films for Smith+Nephew’s Shared Wound Care initiative.
Research shows that clinicians are delivering fewer home visits, relying more on digital tools, and using alternative treatments to reduce dressing changes.
Against this backdrop, our films explore the significant opportunity shared care provides to ease pressure on services while improving patient experience.

Shot in Amsterdam over several days, the series captures the genuine lifestyle, daily realities and benefits of this initiative in practice.