Bausch + Lomb

Corporate Video Production

2019

About Bausch + Lomb
Bausch + Lomb is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world. Their mission is simple yet powerful: Helping you see better, to live better.

The Brief
We were approached by Road Communications to produce a series of films for Bausch + Lomb’s Icons of Ophthalmology, Celebrating 50 YEARS of ophthalmic innovation. An initiative that marks the 50th¬†anniversary of its Minims eye drops range.

The films were designed to also celebrate individuals globally who have made a difference to ophthalmology, a panel of leading consultant ophthalmologists from across the UK shortlisted their icons of ophthalmology, each selecting one for every decade that Minims have been available.

These consisted of internal talking head films from each expert and a trailer to promote the series. All films have been received well and were used internally and sent out to expert Optheromolgists so they could vote for their winners with the winner being revealed the following year.

Icons of Ophthalmology Trailer