Smith+Nephew

Corporate & Animation

2023

About Smith+Nephew
Smith+Nephew are a portfolio medical technology company focused on the repair, regeneration, and replacement of soft and hard tissue.

The Briefs
Partnering with a National Agency to Unveil Innovation: Presenting Smith+Nephew’s RENASYS EDGE through a Captivating Film Series.

Through meticulous filming at a studio in Birmingham and a medical facility, we brought to life the “How to Film,” a comprehensive guide tailored for clinicians and medical professionals, showcasing the groundbreaking capabilities of RENASYS EDGE. In addition, we crafted a bespoke 3D animation, skillfully highlighting the product’s unique selling points, leaving a lasting impact on viewers.

The films and animation have found their home on a microsite, where they serve as powerful marketing tools, reaching out to both external audiences and fostering excitement among the internal team. We are thrilled to have contributed to the successful launch of RENASYS EDGE, propelling it towards a brighter future in the medical industry.