Rimilia's Case Studies & Launch Video

2016

Corporate Video Production

About Rimilia
Rimilia excels in the design, development and implementation of award winning cash allocation software solutions and technologies that automate and drive value from existing manually intensive finance processes.

The Briefs
Rimilia came to us wanting to start their video marketing journey. They wanted to feature case studies on their new website launch. Rimilia wanted each client story to have a different angle.

Brief 2 was to capture their launch event for their new product Alloc8 collect. The film would showcase the very best from the day and feature the key speakers

The Project
Rimilia contacted us to help them transform their video marketing strategy. We pitched the idea of creating several testimonial style videos focusing on their prestigious clients. The first initial meeting was identifying which customers to showcase on their new website launch. We had conversations about the legacy of the videos, the aims and how to implement these videos into their digital marketing.

We travelled nationwide to feature their client base. We travelled to each location armed with questions that would influence potential buyers. Each video would showcase their customer at work using their products. We also created a video at Veolia HQ focusing on the process and how streamlined Rimilia’s system is.  Each film focused on different customers who had distinct financial needs. We delved deep into why they brought into the Rimila brand

From these videos we made smaller snippet videos to drive traffic and push the larger testimonial videos. It was important to increase their brand awareness, they are growing excessively and we wanted to create videos that reflected how great their products are and the brand. What is the best way to endorse the brand? Their Clients!

Rimilia's Customer Case Studies 

Showcasing Rimilia's World class client base. 

Rimilia's Alloc8 Collect Launch Video 

Rimilia's new product launch at Veolia HQ. 

Results

– Increased traffic to Rimilia’s website & email list
– Top hits in YouTube under cash allocation and cash application.
– Reached global audiences across the USA, China and Europe.
– High watch retention on case studies.