Saudi Sports For All

Documentary

2025

About Saudi Sports For All Campaign Still Young
Still Young is more than a programme,  it’s a promise. A promise that movement, connection, and purpose doesn’t stop with age. It’s a movement that empowers people to live, move freely, and thrive boldly. Led by expert trainers and backed by global knowledge, Still Young turns aging into a celebration of strength, not limitation. “Still Young” redefines aging, not as slowing down, but as rising up.

The Brief
We were asked to create a documentary for the Saudi Sports For All team. It follows seven master trainers from Saudi Arabia as they travel to the UK to learn from top British coaches, bringing back skills and techniques to promote fitness and active lifestyles among older adults. They then use this knowledge to train 220 local instructors, prepare state-of-the-art facilities, and run over 24 tournaments.

By driving greater participation in sport and physical activity, the initiative not only fosters a healthier, more active population but also fuels economic growth, creates new jobs, and strengthens the fitness and wellness sectors across the country.