Transformation West Midlands

Event & Corporate

2022

About Transformation West Midlands
Supporting local students and graduates into higher skilled employment and building a diverse graduate talent pipeline for West Midlands employers.

The Brief
UOB’s team approached us with the task of creating a series of legacy films that showcased their exclusive ‘Get Hired’ event. The event spanned three days and featured practical workshops, inspiring talks, and opportunities to connect with local recruiters offering graduate-level jobs within the Midlands. Our objective was to highlight the importance of the event and how effective it was for both graduates and employers.

Over the course of three days, we captured the essence of the event, including the inspiring talks, and skillfully edited the footage into smaller, engaging films.

These films became an integral part of UOB’s marketing strategy, finding a home on their social media channels and intranet. Additionally, they were used to reach out to individuals who were unable to attend the event, extending the impact of ‘Get Hired’ beyond its physical boundaries.