Southco believes first impressions are critical. From quality and performance to aesthetics and ergonomics, they know small touches make a big difference.
The brief for this project was to produce an animation that would sell and explain the R4 Rotary Latch System. The animation would take the best features of the system and explain it a more creative and engaging format.
We were contacted by Southco to create an animation to sell their R4 Rotary Latch System. We showed them how manufacturing animations have evolved in the past few years; we wanted their animation to really stand out. We attended a couple of meetings so we could see how the product worked and to discuss their aims for this project. We discussed the style of the animation and presented the client with example animations so they could see what we could achieve.
With the brief in our hands, we went away and produced a timeline of events from creative to sign off. Amongst that we created a storyboard for the client to see and sign off so we could start to animate the R4 Rotary Latch System. They provided us with the CAD drawings so the animation would be more cost effective to them and be more streamlined. We provided the client with style frames so they could see every change and updates. Once the creative was approved we started to sculpt the animation.
We exported a few different versions for the client to see without music. Then once they agreed the final edit we added in the sound effects and music track to really heighten the animation. The animation is now used on their website, social channels and the hard copies are used for various trade shows globally. The animation will be used on the US Global site as well.