Midland Heart Films

Corporate

2018

About Midland Heart 
Their mission is to be a leading housing organisation, delivering homes and services across the Midlands that enable people to live independently. They own and manage 33,000 homes, and balance great customer service and value for money to provide a range of quality services for 70,000 customers.

The Brief
Working with Midland Heart has been enjoyable, we have been sent different briefs from many departments.

Firstly it was to create a series of case studies about their current workforce and the 2nd brief was to create a fun, lifestyle recruitment film for their IT positions. We have received further briefs to create films for their corporate plan and what life is like to work at Midland Heart.

The Projects
From our first initial talk with the team, we discussed how we can work together. We had a few meetings discussing the brand and what they wanted to achieve. We had a few ideas about what would work and what has been done currently globally.

After our work at their annual Star Awards, we were contacted back to create a series of recruitment films about their workforce. We were excited to create these films as it was all about the story. We wanted to create a voiceover style film where the images would tell the story. Different from your typical corporate film, this allows the audience to see into the lives and surroundings of Midland Heart employees. We created a series of stories that focus on different areas. In comparison we produced an IT recruitment film, this was used to promote their new vacancies with the newly restructured team. We produced snippet films to be used to push candidates towards the website application.

We worked with the team to bring their corporate plan to life in the Making What Matters Brilliant. We have also created a lifestyle film that shows what it is like to work at Midland Heart with a fast-paced edit.

The projects have been well received, they have been used internally as well as externally. We continue to work with Midland Heart to ensure that they will be the leading house provider across the Midlands. We work with the brand to push boundaries with film and not follow the typical style films in their sector. Innovation is the key.